Eswaran Arumugam’s father was a farmer. But he chose to build a software company that today has clients in several nations and has crores worth annual project revenue. It was an unlikely ambition for someone who comes from an agricultural background. But Arumugam, founder of Yaa Creations, has shown that a technology business need not begin in a metropolitan city to find a place to go internationally.As reported in an interview with YourStory, his company, based in Rasipuram in Tamil Nadu’s Namakkal district, has grown from a one-person venture into a 26-member team that serves clients across seven countries and undertook projects worth Rs 1.5 crore in 2025.The inspirational journey of EswaranEswaran’s journey started in a small village named Pallipatti in Namakkal district. He came from a modest middle-class family and grew up seeing his parents running a small grocery store. Education became an important part of the family’s aspirations. While Eswaran pursued a Bachelor of Science degree followed by a Master of Computer Applications (MCA), his brothers also pursued higher education.His professional journey began in 2011 when he joined a Chennai-based software startup as a junior software developer. His starting salary was Rs 3,500 a month.He worked with the company for nine years and started taking on greater responsibilities and became a technical lead. Those years shaped his ambition of creating his own software, understanding client requirements and managing technology projects.However, health-related difficulties eventually prompted him to leave Chennai and return to his hometown. What initially appeared to be an interruption in his career became the starting point of a new venture.Starting with Rs 1 lakh and two laptopsThe idea of establishing a software company emerged during conversations with his brothers. Eswaran had the technical experience, but starting a business required money.When he received a small software development project, he decided to take a chance. He borrowed Rs 1 lakh from his brother, returned to Chennai, rented a co-working space for Rs 10,000 a month and purchased two laptops.He named the venture Yaa Creations. The beginning, however, was far from smooth. He hired a woman software developer at a monthly salary of Rs 30,000 and managed to pay her salary and the office rent using the initial project payment and his remaining funds. But new orders did not come.To make the matter worse, the COVID-19 pandemic happened. With work drying up and operations disrupted, he had to return to his hometown. In February 2020, Eswaran restarted operations near his native village and hired two people. But lockdown-related disruptions affected the new venture as well.Financial pressure mounted. He eventually accumulated debts of around Rs 5 lakh while struggling to meet monthly expenses and keep the business operational. He had no money left to fulfill the basic needs of his kid.Taking every project that came his way
Starting from the scratch (@eswaran.arumugam)
It was the time when Eswaran decided to take every project that came to him. Its work covered website development, mobile applications, software solutions, surveys and digital services.The company’s reported project earnings grew from Rs 3 lakh in its first year to Rs 7 lakh, followed by Rs 10 lakh and then Rs 30 lakh in subsequent years.Eswaran believes continuous learning has been central to this growth. The company has also expanded its capabilities to include advanced software products and mobile applications incorporating artificial intelligence technologies.From Rasipuram to international clientsThe company has reportedly worked with clients in countries including Sri Lanka, Singapore, Malaysia, Qatar and Germany, among others, and now serves seven countries.Its work has also extended to public-sector projects.One notable assignment involved a student survey for Tiruppur Municipal Corporation. The project focused on understanding the academic performance and educational choices of Class 10 and Class 12 students in government schools. Information about students’ subject preferences, reasons for poor performance and plans for higher education was collected to help identify areas requiring attention.Another project involved Salem Medical College Hospital, where the company developed a QR-code-based identity system for patient attendants. The system was designed to record visitor details and monitor hospital entry and exit, helping improve identification and access management.From a modest beginning in Namakkal to projects spanning international markets, Yaa Creations’ growth reflects what can happen when technical experience, persistence and a willingness to start small come together.
