In 1997, after returning to Apple, 11 years after he was fired from the company he founded, Steve Jobs at staff townhall: Nike sells shoes, and yet …
Steve Jobs reportedly wanted Apple to sell an idea, not specifications When Steve Jobs returned to Apple in 1997, 11 years after he was forced out of the company he co-founded, one of his first priorities was not just fixing Apple’s products but rebuilding its brand. During a staff town hall then, Steve Jobs pointed…