Why IT firms are moving beyond token maxxing

BENGALURU: As enterprises race to deploy GenAI, a new challenge is emerging for IT firms: token maxxing. Tokens-the units consumed whenever large language models process information-have become the fundamental currency of AI. But after an initial wave of experimentation, IT services companies are increasingly warning that relentless token consumption without measurable business outcomes could become…

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India’s digital sector faces competition, policy and tech challenges despite strong growth outlook

India’s digital connectivity industry is expected to remain a major growth engine, but companies operating in the sector will have to navigate intensifying competition, evolving regulations, cybersecurity threats and rapid technological change, India’s digital connectivity industry is expected to remain a major growth engine, but companies operating in the sector will have to navigate intensifying…

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‘Ben Stokes will be captain’: Head coach Brendon McCullum gives massive update after England’s 253-run defeat to New Zealand | Cricket News

Engalnd captain Ben Stokes with coach Brendon McCullum (Photo by Gareth Copley/Getty Images) NEW DELHI: England captain Ben Stokes is set to return for the third Test against New Zealand in Nottingham after missing the second match, which ended in a crushing 253-run defeat for England at The Oval. Head coach Brendon McCullum confirmed that…

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IND W vs SA W Live Score, Women’s T20 World Cup 2026: Harmanpreet Kaur set for historic 200th T20I as India face South Africa

India captain Harmanpreet Kaur is on the verge of creating history when her side takes on South Africa in the Women’s T20 World Cup. The veteran batter is set to become the first player, male or female, to feature in 200 T20 internationals, adding another landmark to her illustrious career. Harmanpreet has been one of…

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