Kylian Mbappé now has a watch with his name on it. Hublot launched the Big Bang Reloaded Kylian Mbappé at Watches & Wonders in Geneva in April 2026, and only 200 pieces will ever exist. It is the first limited edition the Swiss brand has built around the France captain, who has been a Hublot ambassador since 2018. The release also fits a larger pattern. Mbappé is steadily building a business life beside his football career, and a luxury watch is a neat way to see how far that has gone.
What is the Hublot Big Bang Reloaded Kylian Mbappé watch ?
The watch is a 44 mm chronograph built on Hublot’s Big Bang shape. Its case mixes polished and microblasted white ceramic with 18K King Gold, the brand’s own gold alloy. King Gold appears on the pushers, the crown and the bezel screws, which stops the white case from looking flat. The dial is skeletonised in matt grey with white accents, so you can see the movement working underneath.Inside sits the in-house HUB1280 Unico, a self-winding flyback chronograph with a column wheel. It holds about 72 hours of power reserve. The sapphire caseback shows the movement from behind, and the watch is water resistant to 100 metres. Every caseback is individually numbered, a small touch that backs up the limited run.Two straps come with it: a King Gold coloured fabric strap with a Velcro fastener, and a black and white rubber strap with a titanium deployant clasp. Hublot’s One Click system lets the owner swap them in seconds. A launch event followed in Madrid, where Mbappé plays his club football.
What makes this Mbappé edition different from other Hublot releases?
Hublot has made player-themed pieces before, so white ceramic alone is not the story. The story is how much of Mbappé is written into it. His mantra, “Trust Yourself”, is engraved on the bezel at six o’clock. A King Gold number 10 appears on the watch, a nod to the shirt he wears. Even the reference code ends in MBP26.Hublot has worked with Mbappé since 2018, so this edition arrives after eight years of partnership. The brand says the watch was developed in close collaboration with him, and it frames the piece around the ten years since his first professional goal. That anniversary matters. He scored it as a teenager at Monaco. Today he is 27, a Real Madrid forward and France captain, and the watch reads like a milestone marker more than a merchandise drop.The mantra is worth a second look. It has followed him since his early professional matches, which makes it a personal line rather than a marketing slogan. Putting it on a bezel is a clever choice.The design also holds back. There is no loud branding across the dial. The quiet touches are what separate a collector’s piece from a fan souvenir, and Hublot describes the mindset behind it as fearless and decisive.
How much does the Mbappé Hublot watch cost and where is it sold?
Listings put the price at about CHF 24,900, or roughly $30,000 in the United States. The watch is sold through selected Hublot boutiques and retailers, and online at hublot.com. Buyers also get Hublot’s 5+5 warranty, which stretches coverage to ten years. The extended cover is part of Hublot’s Hublotista programme.Two hundred pieces is a small run for a brand with Hublot’s reach. Demand is hard to predict, but a limited run tied to one of football’s biggest names may not stay available for long.
Is the watch part of a bigger business plan for Mbappé?
It does look that way. Mbappé’s business activity now runs through Coalition Capital, the investment arm of his company Interconnected Ventures. The portfolio is broad. He backed Sorare, the French fantasy football platform, in 2022. In 2024, Coalition Capital bought 80 percent of Stade Malherbe Caen, a Ligue 2 club he was once linked with as a youngster, for a reported fee of 15 to 20 million euros. It has also backed the France SailGP team, and in 2026 it took a stake in Alan, a French health insurance start-up. He also founded Zebra Valley, a production company focused on sports, music and gaming content.Watches have been part of that story for a while. In early 2025, Mbappé invested in Wristcheck, a luxury watch trading platform. “I’m thrilled to join Wristcheck as an investor through Coalition Capital,” he said then. He described himself as a Hublot ambassador who loves watches and sees the platform as one that understands the next generation of collectors.So the Hublot watch is not a one-off. It sits between his role as a paid face of the industry and his newer role as an investor in the trade.
Why does a 200-piece run matter beyond the watch itself?
For Hublot, a named edition ties the brand to one of the most recognisable players in the game. For Mbappé, it is a different kind of product. His name is in the reference code and his motto is on the bezel, while he also sits on the investor side of the watch trade. That mix of ambassador and shareholder may give him more say over how his image is used, and it explains why this feels less like an endorsement and more like a partnership.Many athletes at his level lean on endorsements alone. Mbappé is trying to hold a piece of the asset, not only rent out his face.Scarcity helps both sides. A run of 200 keeps the watch desirable and keeps Mbappé’s luxury profile tight rather than stretched across dozens of products. The open question is whether Hublot and Mbappé go back to the idea. If this edition sells through, a follow-up would not surprise anyone.
