Mark Zuckerberg has introduced Muse on Instagram with a simple promise: a personal AI agent designed to do more than just answer questions, it can help users actually get things done.“Meet @Muse, the personal agent that helps you get things done,” he captioned the video on Instagram.A little after that polished introduction, the comment section took the announcement in a very different direction.One of the funniest reactions to Mark Zuckerberg’s latest AI pitch came from a user who apparently had no interest in adding another AI assistant to their life. Their request was brutally simple: “Muse, help me quit instagram.”And that was only the beginning. Beneath Zuckerberg’s post introducing Muse as a “personal agent that helps you get things done,” commenters asked whether it could replace Meta employees, complained that it was unavailable in their countries, and questioned what would happen to their private data.The reactions reveal something interesting about the moment Meta is entering: people are fascinated by AI agents, but many are still trying to decide whether they want an AI that can actually act on their behalf.
“Muse, help me quit Instagram”
The joke lands because Muse is a Meta product being introduced by the same company that owns Instagram. Instead of asking the new AI to book a holiday, send an email or organise a schedule, the commenter essentially asked it to help escape one of Meta’s biggest platforms.Another commenter took the joke in an even more existential direction:“Can Muse erase Meta out of my life?” @philgreissThat was followed by a much more blunt response: “😂 privacy? Yeah, sure” @ddkarjalaThe privacy jokes were not entirely random. Muse is designed to connect with apps containing highly personal information, including email, calendars, payments, shopping, health and smart-home systems. Meta says users choose which apps Muse can access and can revoke those permissions.Among the jokes, one comment stood out for being unusually specific:“Does it replace meta employees? 🤔” @josesiles.dataThat question has an unusually timely edge. Meta has spent much of 2026 experimenting with AI agents and AI-driven changes to its workforce, although an ambitious internal effort to dramatically reduce staffing through AI was later scaled back after problems with performance, reliability and employee resistance.
Not everyone was joking
Some commenters were genuinely excited.“Can’t wait to try 👏” @technologyAnother wrote: “I’ll immediately install muse😍”Others were simply frustrated that they could not access it yet:“I don’t see it in the Mexico AppStore yet 😢” @luisitocomunicaAnd: “Only available in US? Cuz I can’t see it on my App Store” @itskaiwanMeta describes Muse as an agent that can work across multiple services and continue carrying out tasks in the background. That is a significant step beyond simply answering a question in a chat window.So while Zuckerberg’s post presented Muse as a personal assistant, the comment section was busy asking a different question: can an AI agent be trusted with your life when it can actually do things, rather than merely tell you how to do them?
