In 1995, Amazon was a risky start-up and Jeff Bezos was struggling for funding when his parents invested $245,573 of their savings |
In the mid-1990s, Amazon was little more than a risky idea built around an emerging technology that most people had barely encountered. Jeff Bezos was asking investors to put money behind an online bookseller at a time when there was no established market for buying books over the internet, and many declined. According to Fortune…